CaseStudy: Strabag

Target group

40,000 employees of the company with 18 languages

Customer

STRABAG SE, headquartered in Austria, is one of Europe's leading construction companies. With over 79,000 employees worldwide, STRABAG realizes thousands of projects every year in a wide range of construction sectors - from infrastructure and building construction to project development.

Background

In an international construction group like STRABAG, compliant behavior is essential - for long-term success as well as for maintaining integrity and trust. Especially with such sensitive and crucial topics, it is important that the content is not only communicated, but also truly understood and internalized.

Project

Compliance meets construction: In the interactive compliance city, STRABAG employees not only construct buildings, but also raise their awareness of rules and responsibility.

Each building represents a compliance topic such as antitrust law or anti-corruption. Through practice-oriented situations and interactive tasks, the city evolves with each learning progress - from the shell construction site to the finished skyline.

And that's not all!

Together with STRABAG, X-CELL has already developed several gamified e-learning courses that convey complex topics in an interactive and practical way: With interactive maps, storytelling and gamification elements, the training courses ensure lasting learning success.

First-hand feedback

The Compliance City is a resounding success. Our employees are enthusiastic about the game-based approach to training and particularly praise the interactive elements. Thanks to gamification, they experience complex compliance topics in a practical and sustainable way – this not only increases engagement, but also anchors important rules emotionally and for the long term. In a very short time, we were able to train a large part of our workforce and raise awareness of compliance in a completely new way. The commitment, reliability and creativity of the X-CELL team made this project a real success and laid the foundation for further projects.