E-learning as a marketing tool

A typical case for the application of e-learning measures is the training of product expertise. Possible target groups are trading partners and sales force, but also promotion and trade fair teams, and maybe also your customers.

Training of product expertise: A marketing tool

In the field of trade marketing, X-CELL has extensive project experience from a variety of industries. We therefore know that short production times and reasonable costs are of particular importance. Together with you, we develop efficient approaches, which comply with the high quality standards and which help accomplish your goals.

Especially in innovative industries with short product life cycles, such as consumer electronics or household appliances, e-learning units/online trainings are a highly efficient tool to improve the quality of sales conversations and of course to increase sales and customer retention.

Improved quality of sales conversations through e-learning

Warum überhaupt E-Learning?
Argumente und Szenarien.

Customers of X-CELL at a glance

What our customers say:

X-CELL AG proved to be an excellent partner when introducing e-learning to Panalpina and provides excellent support on various levels. Employees of X-CELL play a key-role in the production of modules in order to transform "pure theory" into interesting and interactive learning units. I consider X-CELL a customer-oriented and very fair business partner.

Christoph Ritt, Corporate Compliance Manager,
Panalpina Welttransport (Holding) AG

In X-CELL we have found a reliable e-learning provider who is able to impart complex process information to our target audience in a clear and descriptive manner. Also regarding the technical area, X-CELL is always a very reliable and competent partner.

Björn Smidt, Project & Process Management,
HERMES Logistik GmbH

At Metabo, we place equal value on the quality and process efficiency of our power tools as well as on the software solutions we use. In this respect, with X-CELL we have found the right partner for the implementation of e-learning. From day one we were completely convinced of the easy-to-learn AcademyMaker software as well as the dedicated customer support. Due to the modular structure of the software and the flexible license schemes, we feel ideally prepared for the further development of our e-learning activities.

Achim Thäsler, Senior Manager Training & Application Technology,
Metabowerke GmbH

We chose X-CELL because we had been looking for a partner with a broad e-learning experience. Our decision was further reinforced by the uncomplicated cooperation, the solution-oriented approach and the short feedback time. In addition, our trainings have become significantly more interactive, and the broad use of audiovisual contents promotes a more exciting and diverse learning experience.

Dominik Wagner, Online Communications Professional,
Canon Austria GmbH

From the beginning, the X-CELL team took the time to answer all of our questions friendly and professionally. We were assigned a personal contact person who even now is determined to answer all of our questions and to immediately sort out any problem that might occur. AcademyMaker is easy to understand and to use regardless of the user role. The system grows with the number of our employees and can easily be integrated into our current processes.

Rebecca Thürauf, POS Management,
Sausalitos Holding GmbH

We choose AcademyMaker for our worldwide Mail Boxes Etc. franchise partner network, because it allows us to cover our entire e-learning requirements fast and cost-efficiently in various languages. Our network is absolutely enthusiastic about our online trainings. Additionally, X-CELL’s friendly, competent and flexible “round-the-clock” customer service totally convinced us.

Ute Petrenko, Training & Marketing Manager,
MBE Deutschland GmbH

Our wide range of requirements demanded a high-performance online training platform. X-CELL has so far definitely fulfilled our expectations. Consulting was flexible and helpful. The standard content as well as our own trainings could easily be integrated. The web-based access is an ideal solution for our employees at 32 locations. Due to AcademyMaker we made a big step forward!

Michael Bluth, Head of Internal Audit,
Wellergruppe GmbH & Co. KG

It is of central concern to us to provide our sales force with comprehensive information and training material regarding our products. Thanks to the support of X-CELL, we were able expand this offer and to create an e-learning platform. We were especially impressed by the individual customer care as well as the fast and professional technical support. The learning contents are elaborated and implemented by X-CELL in close cooperation with our marketing and medical experts. As a result, the high-quality, sustainable and individual trainings are well-accepted among our sales force.

Susi Huber, Coordinator Marketing MDS/AML/MCL,
Celgene GmbH

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