Return on Investment (ROI) in e-learning projects

E-learning along with the right concept and its consistent implementation can make a considerable contribution to increasing your company’s success. A standard ROI assessment in advance to the start of your project provides a realistic evaluation regarding the potentials, and improves the measurability of your success.

There are certainly still companies, which believe that e-learning is just a topic of the future, and which now and then make an experimental move, if at all. Without a doubt, this rather defensive view on the matter pushes these companies into the background, in comparison to competitors that are implementing e-learning consistently in their IT, HR and marketing processes.

E-learning can considerably contribute to the achievement of the following objectives:

Reduction of training expenses: saving of costs for travel, rooms, hospitality as well as external and internal staff
Increase in sales: Faster and better training of your sales division, trading partners and customers
Opening up new distribution channels / development of new products: Sale of learning units or live training sessions (webinars) to the customers
Increase of employee motivation and satisfaction, individual and more efficient and entertaining learning experience
Audit-proof documentation of trainings as required by law, such as occupational health and safety, data protection and data security, General Equal Treatment Law, HACCP and others

Increase in process reliability and quality, e. g. process trainings
Easier and cheaper way to obtain legal certainty, e. g. compliance trainings
Increased speed and flexibility of the entire organization through more rapid and efficient learning among all target groups, e. g. product trainings for short product cycles
Improved data situation in marketing and sales: feedback mechanisms and real time evaluation

The objectives listed above highlight the variety of possibilities, however, they also show that due to the high number of soft factors, it becomes impossible to calculate a standard ROI, particularly since in most companies the required data is not available.

Nevertheless, what is important is the experience that the majority of e-learning projects are already profitable within a one-year period (in case of consistent implementation), and our offer to provide assistance in the best possible way regarding the ROI calculation of your individual case.

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