Innovative blended learning for the hair and beauty industry

Beispielbild
Feature Bild

Target group

3,000 partner companies and their employees

Customer

La Biosthetique Logo

Laboratoire Biosthétique Kosmetik GmbH & Co. KG offers an extensive portfolio of products and services ranging from hair care, coloration, styling and skin care to make-up. The brand combines scientific innovation with a high standard of naturalness and quality. The company operates internationally and is represented in over 30 countries.

Background

In recent years, the hair and beauty industry has also seen a growing need for new training formats that go beyond established face-to-face training. On the one hand, online training should therefore be introduced for targeted further training on demand, and on the other hand, it should be possible to book and manage the entire range of training courses digitally.

Project

The "Home of Eduction" based on AcademyMaker seamlessly integrates the various pillars of La Biosthètique's further training: hairdressing salon employees can continue their education digitally with interactive e-training courses and training videos, take part in live webinars or book face-to-face training sessions. Gamification elements such as learning points and badges, which participants can collect, ensure fun and motivation. All salon employees can always keep an eye on their own training status on their learning profile.

Salon managers can systematically develop their teams with further training tasks. In this way, potential is optimally utilized: Employees receive meaningful impetus for further development and the salons can quickly offer new products and techniques and provide customers with expert advice.

The Home of Education is the central hub for continuing education: face-to-face training, webinars, e-learning and blended learning work together perfectly.

Further customer projects

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