Julia Wernertd
Education Team,
Project Management Home of Education La Biosthétique
Laboratoire Biosthétique Kosmetik GmbH & Co. KG offers an extensive portfolio of products and services ranging from hair care, coloration, styling and skin care to make-up. The brand combines scientific innovation with a high standard of naturalness and quality. The company operates internationally and is represented in over 30 countries.
In recent years, the hair and beauty industry has also seen a growing need for new training formats that go beyond established face-to-face training. On the one hand, online training should therefore be introduced for targeted further training on demand, and on the other hand, it should be possible to book and manage the entire range of training courses digitally.
The "Home of Eduction" based on AcademyMaker seamlessly integrates the various pillars of La Biosthètique's further training: hairdressing salon employees can continue their education digitally with interactive e-training courses and training videos, take part in live webinars or book face-to-face training sessions. Gamification elements such as learning points and badges, which participants can collect, ensure fun and motivation. All salon employees can always keep an eye on their own training status on their learning profile.
Salon managers can systematically develop their teams with further training tasks. In this way, potential is optimally utilized: Employees receive meaningful impetus for further development and the salons can quickly offer new products and techniques and provide customers with expert advice.
The Home of Education concept is a success story for La Biosthètique: our salons are responding very positively to the offering, as employee training has become much easier and more transparent. Although on-site events remain important in the skilled trades, the many online options offer significantly more flexibility and save salons time and money. X-CELL is a reliable partner for us, distinguished by excellent advice and quick response times.
Education Team,
Project Management Home of Education La Biosthétique
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